Ulisses Anthology of Appeal Analyses in Persuasive Online Videos presents a comprehensive collection of studies that investigate the persuasive techniques employed in a variety of online video formats. The book explores the use of appeals in shaping perceptions, attitudes, and actions. The analyses are drawn from diverse sources, including public awareness campaigns, political messages, educational videos, and social media content, offering audiences a broad perspective on persuasive communication in the digital age.
By combining theoretical concepts with practical case studies, the anthology demonstrates how communication principles are applied in real-world contexts. Each chapter encourages audiences to critically examine audiovisual messages, recognize persuasive strategies at work, and assess their effectiveness across different target audiences.
Intended for students, academics, educators, and media professionals, this volume provides a valuable resource for understanding the growing influence of persuasive videos. It not only contributes to scholarly discussions on media, but also equips audiences with the analytical skills needed to navigate today’s increasingly media-driven environment.
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